marketing

Word-of-mouth marketing is often seen as the holy grail of marketing channels because it is authentic and trustworthy. People are much more likely to listen to […]

In the business world, it is essential to have a strong marketing team. This team will work together to create and implement marketing plans that will […]

As marketing generally covers a wide variety of tasks, it’s not uncommon for marketing teams to have a diverse set of skills. This can be a […]

Essentially, customer acquisition is the process of marketing to individuals or businesses who become customers of a company. The term “customer acquisition costs” (CAC) refers to […]

Content distribution is a critical marketing tactic for businesses of all sizes. By publishing and promoting content across multiple channels, businesses can reach a larger audience […]

Experiential marketing is a type of marketing that provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or […]

Ethical marketing is an extension of ethics—which is defined as a system of moral principles. Put simply, ethical marketing is when you promote a product, service, […]

Hypergrowth is typically associated with high-tech startups, but it can really happen in any industry under the right circumstances. For example, a company that’s able to […]

Marketing is a team effort. To be successful, you need to surround yourself with people who have the same goals and who are willing to help […]